Transaction Description:
CONSUMERS HAVE QUESTIONS ABOUT HOW WILD SEAFOOD IS HARVESTED FROM THE OCEANS, BUT FIND FARMED SEAFOOD EVEN MORE MYSTERIOUS. SEREIA FILMS SUSTAINABLE SEAFOOD STORIES OF FLORIDA, CONNECTING PRODUCERS TO CONSUMERS, WILL HELP DEMYSTIFY THESE PROCESSES, ENHANCING INTEREST IN AND SALES OF LOCALLY PRODUCED FLORIDA SEAFOOD.SEREIA FILMS WILL CREATE VIDEOS FEATURING FLORIDA SEAFOOD PRODUCERS AND USE THEM TO ENGAGE CHEFS AND CONSUMERS. OUR VIDEOS ADDRESS THE NEED FOR INCREASED CONSUMER AWARENESS OF SUSTAINABLE, LOCAL SEAFOOD, INCLUDING FLORIDA S DIVERSE AQUACULTURE PRODUCTS. SEREIA FILMS WILL CREATE FOUR, 15 MINUTE LONG VIDEOS SHOWCASING FLORIDA SEAFOOD PRODUCERS, STIMULATING MARKET DEVELOPMENT FOR THESE LOCAL FOODS.BY FOCUSING ON THE PEOPLE BEHIND LOCAL SEAFOOD PRODUCTION WE HOPE TO MAKE CONSUMERS AWARE OF THE DEDICATION INVOLVED IN BRINGING SEAFOOD TO THEM. THESE FILMS WILL BE SHOWCASED AT LOCAL SCREENINGS AND BE FREELY AVAILABLE ONLINE.THIS PROJECT WILL ALSO INTRODUCE CHEFS TO NEW SEAFOOD OPPORTUNITIES, THROUGH VISITS TO FLORIDA FISH FARMS. WE WILL PROVIDE 30 RESTAURANTS IN THE SOUTH FLORIDA AREA A LOCAL PRODUCER LIST AND OTHER TOOLS TO SOURCE MORE SUSTAINABLE SEAFOOD. SEREIA WILL WORK WITH EXISTING PARTNERS AND COLLABORATORS, INCLUDING PRODUCERS, RESTAURATEURS, NONPROFITS, STATE AGENCIES, AND INDUSTRY ORGANIZATIONS, TO FACILITATE NEW CONNECTIONS FOR PRODUCERS AND CONSUMERS.THIS PROJECT WILL BENEFIT LOCAL FISHERMEN, SEAFOOD FARMERS, CHEFS, RESTAURANTS, AND CONSUMERS. WE WANT TO GET MORE FLORIDA SEAFOOD INTO THE MOUTHS OF FLORIDIANS. WE WANT CONSUMERS TO VALUE THEIR LOCAL SEAFOOD. OUR FILMS, SCREENINGS, AND FARM TOURS, WILL BUILD AN INFORMED COMMUNITY TO SUSTAIN AND SUPPORT LOCAL SEAFOOD PRODUCERS.